Certified Training in Marketing 3.0 with
Professor Philip Kotler

1st of June, 2012, Bucharest, Romanian Athenaeum

Training Agenda

Program Outline

Session One

Dealing with your company’s major business challenges and opportunities

  • Managing and marketing in the age of uncertainty and turbulence
  • Reasons why traditional marketing is becoming less and less effective
  • Adopting a new definition for Marketing
  • Re-inventing your marketing
  • Why you need two marketing departments
  • Managing Marketing as your growth engine
  • Involving your customers in co-creation
  • Marketing to stakeholders – not just customers
  • Applying the Value Based Matrix to determine your market standing
  • Understanding the difference between Marketing 1.0, 2.0, 3.0
  • Getting your customers to “love” your company over competition

Session Two

Searching for new ideas

  • Building your innovation strategy and control system
  • Exploiting the major sources of new ideas
  • Using the new tools for consumer research

Improving your branding power

  • Your brand must be more than a name
  • Avoiding a possible “brand bubble”
  • The role of social media in shaping your brand image
  • Branding commodities
  • Using brand journalism and primal branding for a competitive advantage
  • Measuring brand effectiveness

Agenda

Certificate Training Session – “Value Driven Marketing”, at Romanian Athenaeum

  1. 08:00 – 08:45    Registration & Welcome Coffee
  2. 08:45 – 11:15    1st Session
  3. 11:15 – 11:45    Coffee Break
  4. 11:45 – 14:15    2nd Session
  5. 14:15 – 15:00    Snack bar and Networking
Attend the training

CEO Dinner

Exclusive Power Dinner* (Special Session for: CEO’s, Chairman’s, Finance & Marketing VP’s, Validated Companies and Sponsors) – „Increasing Shareholder Value”, at Hilton Athenee Palace

  1. 19:00 – 19:15    Registration & Welcome Coffee
  2. 19:15 – 20:00    Conference Philip Kotler
  3. 20:00 – 21:00    Q&A
  4. 21:00 – 22:00    Dinner & Networking
I'm interested

Entry based on an application validated by the organizer and implies a separated cost.

Philip Kotler

By attending this unique seminar, you will:

Discover

the message of Marketing 3.0

Improve

branding power through human spirit thinking

Cope

with major business challenges and opportunities in times of turbulence

Lead

in sustainability thinking and outperform competitors

Identyfy

new business opportunities

Learn

the human side of Marketing 3.0

Discover

how to apply segmentation, targeting and positioning in order to own markets

Initiate

innovative marketing thinking and creativity

Apply

the effectiveness of product differentiation and brand building

Experience

direct and sustainable results to your bottom line!

Offer for companies

Upon availability

Find out more about our up to 20% discount offer for companies. Each ticket includes a one year subscription to Ziarul Financiar and Business Magazin. Read More

Are you iterested? Do you have any question?

Please call +40.764.225.377 or give us your phone number and we will contact you a.s.a.p.